Friday, February 23, 2007

Saul Spins the Format Wheel Again




K-Mozart FM Radio Station Switches To 'Go Country 105'


LOS ANGELES -- Southern California will lose its only commercial classical FM radio station Monday when K-Mozart switches formats to "Go Country 105," station officials announced today.


Saul Levine, president of Mt. Wilson FM Broadcasters and one of the few individuals in the nation to own a multimillion-dollar full-service FM radio station in a major market, will make the switch from classical to country on the station at 105.1.


The University of Southern California's KUSC is the only other classical FM station that covers Southern California, but that station is nonprofit.


There has not been a full-service Southern California radio station programming country music since FM station KZLA switched away from that format last year.


Levine scheduled a news conference for 11 a.m. Monday at the Museum of Television & Radio in Beverly Hills.


The current KMZT, referred to as K-Mozart, years ago had a jazz format as KKGO. Levine said the new country format station "will be reinvented as KKGO 'Go Country 105."'


"The previous 105.1 classical format (K-Mozart) will remain on the station in its second HD channel, and be simulcast on 1260 AM," according to the station.


High-definition radio, or HD, is a relatively new development in American radio that provides enhanced sound and additional channels for individual radio stations. However, HD radios are more expensive than other radios and so far they are owned by few listeners.


Levine's AM station at 1260, also called KKGO, covers much of the Los Angeles area and has been through a number of formats since he purchased the station that was years ago known as KGIL.


It was not immediately known if the FM 105.1 station will have its call letters officially changed back to KKGO or retain the current KMZT call letters.


Copyright 2007 by NBC4.tv. City News Service contributed to this report. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

No comments: